Martinello, Daniela Faustino Gonçalves; Vaghetti, Helena Heidtmann; Mendes, Daniel Pinho; Terra, Alessandra Chaves; Almeida, Jéssica de Cassia Marques
(2012-10)
Objective: to identify how the Personal Marketing’s (PM) characteristics in the nurse’s work are realized by the patients.
Method: it is a qualitative, descriptive and exploratory research with customers of university ...