Browsing ICEAC - Instituto de Ciências Econômicas, Administrativas e Contábeis by Subject "Marketing of services"
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Percepções e respostas de consumidores frente ao potencial de insatisfação presente nas oficinas de automóveis
(2002)This article examines the consumer's perception on the potential of the services of workshops of automobiles of generating dissatisfaction and the behavior of the consumer front the dissatisfaction. It take into considertation ...