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Browsing ILA - Instituto de Letras e Artes by Author "Böhlke, Rossana de Felippe"

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A multimodal analysis of gendered messages ina diet advertisement for women

Böhlke, Rossana de Felippe (2006)

This work provides a combined analysis of linguistics and visual structures of a piece of advertising promoting a weight management drug which follows a leaflet format. To meet this purpose, I based my analysis mainly on ...

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Universidade Federal do Rio Grande