Browsing EENF - Escola de Enfermagem by Author "Almeida, Jéssica de Cassia Marques"
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Characteristics of personal marketing in the job of nurses in a university hospital: client's perceptions
Martinello, Daniela Faustino Gonçalves; Vaghetti, Helena Heidtmann; Mendes, Daniel Pinho; Terra, Alessandra Chaves; Almeida, Jéssica de Cassia Marques (2012-10)Objective: to identify how the Personal Marketing’s (PM) characteristics in the nurse’s work are realized by the patients. Method: it is a qualitative, descriptive and exploratory research with customers of university ...